When I heard that Tim Hortons was unveiling something new about their company’s projects, I was all over that in a heartbeat. As it is for most Canadians, Timmies is a revered household name that I grew up with. Heck, my parents were known as Tim Hortons GPS for all their kids’ hockey games back in the day; if you were in need of a large double-double while at an ice rink, my parents could both tell you the closest three locations to get to (at least in Ontario).
Thanks to Kate, I found myself enjoying a party full of Tim Hortons’ big-wigs to learn about their Partnership Blend – which is a truly remarkable project. Its concept is something I’ve been hoping national companies would adopt for a very long time, so to hear that my family’s favourite coffee brand was contributing back to the community that helps them grow the basic necessities for a good cup of coffee, my heart swelled.
“Through our Partnership projects, we have been working directly with farmers in the regions where we source our coffee to help them improve farming practices, produce higher volumes and better quality coffee while respecting the environment. We have seen our approach become critically important to small-scale farmers in Latin America, especially as they have been facing changing growing conditions over the past years.” ~ Bill Moir, Chief Brand and Marketing Officer, Tim Hortons.
So if you ever wanted a cup of coffee that will help make a difference, The Partnership Blend comes in a package of ground coffee ($7.69, 343g bag) available at any participating Tim Hortons location across Canada, with $1 from every purchase going back to support the Tim Hortons Coffee Partnership.
I’ll admit, as much as my family is all about their morning, afternoon, break and dinner cup of coffee, I’m more a fan of a cappuccino treat. So when we were gifted with a package of the Partnership Blend to try at home, I knew which house this package really belonged to.
This is how devoted my mom and dad are to their Tim Hortons coffee: I once bought them a Keurig, where you could add your own coffee grounds, so that they could move up into the 21century of home-brewing. It was essential that they could use their own grounds, ‘cause there was no way they were going to stray form their red-label Tim Hortons coffee grounds. In the end, we took the machine back, because it didn’t make the cup right for them. When Tassimo partnered with Tim Hortons for home-brewing T-Discs, I knew what my parents were going to get for Christmas, and they’ve been happily brewing one cup at a time on workdays ever since! They still kept the multi-cup brewer for weekends though, when they would both be around the house to enjoy many cups of coffee together, so they were pretty enthusiastic to try the new Partnership Blend for me. And as of writing this post, the package is 3/4s of the way gone. My coffee-snobbish parents love it (or they would have given it back to me to finish it off)!
Love infographics? Here’s some Partnership tidbits for you to enjoy: